Tog was a SaaS website for wedding photographers to share the high-res photos they take with their clients. It offered a super simple upload process and an even simpler pricing model. $25 per wedding.
Brides could share their photos with all of their friends by sending around a single URL. From there, you could save your favorite photos and order them as prints.
I did everything for Tog: the front-end design, responsiveness, front-end development, back-end development with Rails, and even the server administration on Amazon AWS and S3.
Tog is now out of business and the site has been taken down. It failed because I spread myself too thin and focused too much on the development side, instead of things like marketing and building word-of-mouth around how great Tog was. I definitely approached it from the "build it and they will come" mindset, which didn't work. Lesson learned.
Marketing page
Gallery view
A gallery can have multiple albums
Share with friends on Facebook, Twitter, Pinterest, or email
Add print to shopping cart
Branded shopping cart for wedding photographer
Simple one-page checkout
Post-checkout screen
Gallery view on mobile
Lightbox view on mobile
Mobile optimized one page cart
Mobile optimzed login page
"Add to homescreen" iPhone app for gallery
Email inviation to a gallery
Bulk download all of the full resolution files from gallery
Public portfolio page for photographers
All of your galleries
Create a new gallery
Name your gallery and pay for it
Uploading demo
Fastest gallery in the west from Tog on Vimeo.
Uploading photos to gallery
Photos are done uploading
All of the photos in a gallery (drag and drop to organize)
Delete photos all at once
Gallery settings
Your VIPs for a gallery
Invite a VIP with a real email preview
Manage your account
Change your password
Save and update your credit card payment information
Upload a logo to customize your galleries
Customize the look and feel of your galleries for a branded look
Start selling prints in two steps
No products yet
Add your own print products
Shop settings